The U.S. Chamber of Commerce launched an ad campaign Monday in support of the Export-Import Bank, revealing legitimate doubts about the bank’s future.
“The effort highlights the urgent action needed by Congress before the bank’s current charter expires on June 30, 2015,” according to a press release announcing the campaign.
Ex-Im’s charter was last scheduled to expire in September, and opponents were able to force a compromise on a short-term reauthorization, rather than the multi-year extensions that had been typical for much of the bank’s 81 year history. The Chamber supported reauthorization, then, too, but the current ad blitz is its first major effort to take that message to the public.
The first round of the campaign will include radio ads in approximately 10 states and 15 districts intended to win over members of Congress who are currently undecided about the bank. Once specific reauthorization bills begin to surface in Congress, the campaign will be expanded to include TV and print ads, and will target additional districts.
Read the entire article
No comments:
Post a Comment